product and service marketing, brand management, and customer experience - ed.1

DIPARTIMENTO DI INGEGNERIA GESTIONALE

The Course aims to provide participants with a complete and integrated vision of the main techniques related to brand offer management and branding.

- Creating a strong value proposition for a product or a service - Understanding the impact of digital technologies on product, corporate and brand communication - Having a clear and complete vision of the Brand Management process and understanding the implication of Brand Architecture choices - Using Brand Management tools to improve brand equity - Applying methodologies and marketing tools to enhance both intangible services and tangible offer systems.

Bachelor or Master of Science degree. Foreign qualifications will be considered valid as far as equivalent in their respective University Systems.

Milan

Director: GIULIANO NOCI

Co-Director: LUCIO LAMBERTI

POLIMI Graduate School of Management (MIP Politecnico di Milano – Graduate School of Business Società Consortile per Azioni)

ED. 26/A VIA LAMBRUSCHINI 4C

20156

MILANO

FRANCESCO TESTONI

+39   3479673710

executive@gsom.polimi.it